A mysterious advertisement for home clothes with a revealing cutout has become a topic of discussion on the network, according to the BBC.
We are talking about “simple functional pajamas for adults with buttons” – one-piece suits of the IVRose brand in red with a print in the form of deer and patterns. The product is decorated with a large pocket on the back, which, if desired, exposes the buttocks.
The hype around pajamas came after several users reported on social media that they saw an advertisement for the IVRose brand while reading an article on Elle.com. Many wondered why such an ad started popping up on other sites and in their news feed. “I see this ad a lot too lately”, “I wonder how the algorithm connects those who read political articles and those interested in useless discounted home clothes”, “If I don’t get an IVRose ass jumpsuit for Christmas, I upset, “they said on Twitter.
Mat Morrison, director of marketing agency Digital Whiskey, told the BBC that Chinese advertisers have repeatedly used “provocative imagery” in an attempt to grab the attention of consumers to increase sales.
The specialist suggested that advertising is likely to spread massively on the Internet due to the fact that its target parameters are configured much wider than usual. Rather than targeting a specific target audience, marketers reach people of all genders and age groups.
In addition, Morrison stressed that if a user clicks on this ad, they will be targeted for similar products in the near future.
Earlier in December, an elderly teacher discovered an indecent print on a new sweater. Carolyn Hallam, 53, purchased her festive reindeer outfit at a garage sale. Trying on the thing at home, she found that the deer depicted on the sweater were mating. According to her, she was relieved to see this before deciding to wear a new outfit to her primary school classes.