Women massively began to abandon decorative cosmetics, preferring her skin care products, according to the Daily Star.
It is noted that in 2020, natural beauty has become a higher priority compared to last year. A Foreo study of 2,000 women found that 59 percent of respondents had given up makeup because of the decline in face-to-face meetings and public events.
According to statistics, six out of 10 women make a choice in favor of beauty products, while one in five was surprised by the amount of unnecessary decorative cosmetics at home. Moreover, 42 percent of respondents said they would like to reduce its number.
“Previously, women had large supplies of cosmetics that they used daily. But now they feel more confident when their skin is in good condition and does not need artificial improvement,” – explained a company representative and added that many focus on the connection between appearance and mental state. “Healthy skin leads to a happier mental state. One less worrying factor,” concluded the expert.
Earlier in December, a new flash mob on TikTok at showed the real appearance of women without makeup. The users began to massively publish videos in which they first showed their faces with make-up and festive outfits, and then starred in home clothes without makeup.