After a year in Russian mountains, the hotel’s revenue in France decreased by 43% compared to 2019, according to a first assessment. The fall is more brutal in Ile-de-France and abroad.
It’s not yet the recovery, it hardly looks like, but all the same, the French hospitality has reasons to sketch a smile when they dissecrated its figures of 2021: its diversity and the strength of Its domestic market allowed it to be the most efficient in Europe, despite the persistent difficulties of its Parisian engine.
The assessment drawn up by the MKG Analysis Cabinet, particularly representative of urban hospitality, shows a retreat turnover by 43% compared to the year 2019. It advances the United Kingdom (- 47 , 6%), another country where the executive limited as much as possible in 2021 the closing periods related to COVID-19. Follow Greece and Spain, which have had a beautiful summer, while the decline is much clearer in Italy, Germany (- 63%) and Benelux. The resumption of the European hospitality is, however, much slower than in the United States, China and the Middle East, and French hoteliers are far from having found a comfortable financial situation while the start of the reimbursement of State secured loans (PGE).
A globally successful summer
“As in 2020, the French hotel has been the most resilient in Europe, the Vanguelis Panayotis, CEO of MKG Consulting. For structural reasons, because we have the advantages of a domestic clientele, which do not have The countries of the South, and a foreign summer clientele that do not have the northern countries. And for cyclical reasons, because we are not as dependent as Germany of the salons and fairs, massively canceled in 2021. ” Germany has also experienced a tour of sanitary screws since the federal elections in September, which has particularly affected its internal tourism.
The waves of COVID-19, and the associated restrictions, have chanted in four times: first five months depressed until the progressive deconformation of the month of May, with decreases of activity greater than 60%; a globally successful summer thanks to French vacationers reinforced by a European clientele; An even shy recovery in September, with a hesitant event activity; and a constant improvement in the situation in the last three months of the year, thanks to the holidays of All Saints and the end of the year.
These main lines hide large disparities between the territories and the hotel ranges. As usual, the “supereconomic” segment has been more resilient than the rest of the market, thanks to the clientele linked to the projects and the leisure displacements of the French. The revenue of the hotel industry “budget” fell by 25% in 2021 compared to 2019, and only 9% on the second half of the year. The loss amounts to 36.5% in the economy, at 44.1% in the average range and 54.4% in luxury. These last two segments are respectively dependent on trade shows and congresses and “long-haul”.
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