Introduced in 2018, the Apple smartphone turned out to be the most popular device in the secondary market. This was reported by RIA Novosti with reference to a study of the DamProdam trading platform.
According to the site for 2020, users were more likely to sell iPhones than Android smartphones. The most popular used phone was the iPhone Xs, with 55 percent of transactions. Below is the iPhone 11 Pro, its share was 18 percent. The third place was taken by a device that entered the market simultaneously with the Xs – the iPhone Xs Max. It accounted for 15 percent. Closes the top 4 iPhone 11 Pro Max, which was bought or sold through the site 12 percent of users.
The DamProdam company recorded a boom in transactions in November 2020, which is associated with the release of new Apple smartphones. Customers often donated two to four devices in order to raise additional funds and use them to buy iPhone 12. 90 percent of trade-in transactions were for the iPhone Xs, Xs Max, 11 Pro and 11 Pro Max models. The reason for the popularity of Apple smartphones is the relevance of models and advertising activities of the brand.
“We confirm that the iPhone will remain the leader in the market of used smartphones for a long time. The reasons for this are the annual cycle of updates, the Apple smartphone is always relevant,” said co-founder of the company Elena Bogatyreva. Bogatyreva also called the iPhone “a good investment that can always be sold for an adequate amount.”
At the end of December, Yandex.Market analysts named the most popular smartphones of the outgoing year. The most demanded was the Samsung Galaxy A51 with 64 gigabytes of storage, the second and third places were taken by the iPhone 11 with 64 and 128 gigabytes, respectively. Xiaomi was named the most popular phone manufacturer in Russia.