The Directorate General for Competition, Consumption and the Suppression of Fraud criticizes a sponsor of the Italian team for offering risky financial products.
MO12345lemonde with AFP
The Atalanta Bergame matches will no longer be visible in France until further notice. The BeIN Sports channel, holding the rights of the Italian football championship, reported, Friday, January 20, that it would no longer broadcast the matches of the current sixth in Serie A because of its sponsor jersey, aligning On an injunction of the French authorities.
The company Plus500, whose logo appears on the equipment of the players of the Atalanta, is in the collimator of Bercy because it offers “investment services relating to risky financial contracts”.
“These advertisements are prohibited by the consumer code”, observes the Directorate General for Competition, Consumption and the Repression of Frauds (DGCCRF) in an injunction taken against BeIN Sports. The DGCCRF adds that it has “ordered SAS BeIN Sports France to stop these practices”.
“We must to date give up broadcasting the matches of the Atalanta Bergame following a decision of the DGCCRF, according to which any distribution showing one of the sponsors of this team would constitute a prohibited advertising of products Risky financiers “, explains Bein in a message for his subscribers, published on Twitter .
sponsor of the Chicago Bulls
Plus500 is a financial transaction platform established in Cyprus. Its website is accompanied by a warning banner on the “high risk of rapid capital loss” of contracts for the difference (CFD), financial products classified as very risky by the French Authority for Financial Markets ( AMF).
In addition to Atalanta, the trading platform has also established sponsorship relations with the NBA franchise of the Chicago Bulls and the Legia Varsaw football clubs (Poland) and Young Boys de Bern (Switzerland).
The BeIN Sports group adds that he “mobilizes so that his subscribers, lovers of Serie A, can quickly find the matches of the Atalanta Bergame”, without specifying how he intends to proceed. Sunday, the Atalanta moves on the lawn of Juventus Turin (3 e ) for the 19 e day of calcio.