Mozilla has unveiled its new logo and brand elements, including branded colors, style elements, and fonts. The changes are also reflected on the updated mozilla.org website. The new branding strategy highlights Mozilla’s position as a leader in digital rights and innovation, prioritizing people’s interests over profit, promoting privacy, developing open tools, and fostering community engagement.
The new logo features an abstract symbol resembling a flag, with elements resembling a twisted letter “M” and a dragon’s head, a nod to the project’s old mascot. This flag-like image symbolizes activism, freedom on the Internet, and conveys messages of faith, peace, unity, pride, and team spirit.
Compared to the old “Moz://a” logo introduced in 2017, which incorporated characters typically used in URLs, the new branding represents a significant departure.
The new branded colors feature bold contrasts and an emphasis on black and green. The choice of green symbolizes a connection to nature and a commitment to environmental stewardship.
