In 2021, women will be more creative in choosing gifts for gender holidays. This follows from a study by the Rambler Group, according to which 73 percent of Russians celebrate February 23 and March 8. At the same time, for an equal number of respondents, these holidays are an additional day off and an occasion to see friends and family (29 percent each). 17 percent of respondents like to exchange greeting calls and messages, 13 percent said they love giving and receiving gifts. And only 12 percent of Russians prefer not to celebrate February 23 and March 8.
Most of the respondents (48 percent) decided to relax at home or in the country. The next most popular ways to spend time are: organizing a trip with friends or colleagues (22 percent), being alone with your loved ones (22 percent). For 7 percent of respondents, February 23 and March 8 will be working days. A proud 1 percent of respondents decided to go to a bathhouse.
Men prefer to give gifts traditional for March 8. Thus, 58 percent present flowers, candies, toys, cosmetics and jewelry to their loved ones. Interestingly, among women, only 5 percent consider standard socks and shaving foam as gifts for men. A fifth of the respondents will give impressions, 13 percent – money. 2 percent planned to buy clothes or shoes, and 2 percent planned to buy smartphones and electronics.
The opinion of Russians about the budget for the holidays was divided. 2020 turned out to be a difficult year for many, so the population is not ready to spend a lot. Thus, 47 percent plan to allocate up to 3 thousand rubles for gifts. 18 percent pledged more – from 3 to 5 thousand rubles. The same number of Russians said they would not regret any money for their loved ones. The rest will individually approach the buying process and invest different amounts. The answer option “up to 100,000 rubles” was chosen by 2 percent.
The poll was held on the Rambler portal from 5 to 8 February 2021. The coverage was half a million users, nearly 16 thousand people from all over Russia took part. 70% of men and 30% of women answered the questions, and the most active were respondents from 25 to 44 years old (43%). The shares of answers of the remaining age categories were distributed as follows: 12-24 years old – 12 percent, 45-54 years old – 17 percent, over 55 years old – 28 percent.