An Australian woman made a fortune in the pajamas trade and shared the secrets of a successful business. The Daily Mail reports.
Ingrid Bonnor, founder of the Australian homewear brand Homebodii, said in the self-isolation regime imposed by the coronavirus pandemic, people need more things in which they can feel most comfortable at home.
According to the publication, first of all, the success of the Bonnor brand lies in the fact that its clothes are made in limited editions. Each new collection of pajamas has a unique design developed by artists. Thus, buyers purchase a thing with the knowledge that they will be the owners of an exclusive wardrobe item.
In addition, the entrepreneur explained the high popularity of her company by the fact that her products are notable for their low cost – from 90 to 130 dollars (from seven to ten thousand rubles) per set. “When people come to us, they expect our clothes to be expensive. I am proud to be able to supply quality designer items at an affordable price,” the woman said.
There is currently only one Homebodii offline store in Queensland. However, Bonnor plans to expand production by mid-2021 and open another outlet in Sydney.
In December 2020, a resident of the Australian city of Melbourne feared poverty due to the coronavirus pandemic, created her own skincare brand and became rich. In August 2019, a mother of many children launched her own skincare brand, Eve’s Skin. The woman asked her relatives to help her with money for the purchase of food at the initial stage. She then hired a business coach to help her promote the store online. As a result, she began to earn 25 thousand dollars a week.