The childhood brand has modernized its historic site, thanks in particular to the France Relance plan to support the modernization of the industry.
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The print is flowery. It will serve the making of little panties. Since September, a new digital printer turns in the small boat plant located in Troyes (dawn). Looks from 120 to 130 meters per hour, this inkjet machine removes a pattern on a pretreated ecru cotton knit, before the polymerization. On one year, “it should have printed 400 kilometers of knit”, says John Bredemestre, head of the knitting, dyeing and printing workshops, this subsidiary of the Yves Rocher group.
This investment – 600 000 euros, including the construction of the workshop and the training of three specialists in the screenprint – is a plan for modernizing the historical plant of the childhood brand; Over two years, 2 million euros will be invested in new equipment. Small boat for a long time thought. Everything has accelerated in the spring, during the deployment of the France plan revives by the government to support the modernization of the tricolor industry.
The company has obtained a funding of 900,000 euros. The rest comes from its own funds. Without the help of the State, this purchase would have been “offbeat”, specifies the Director General of the Brand, Guillaume Darrow, a few days after the official inauguration of this equipment, on October 4, in the presence of François Baroin, Mayor LR of Troyes, and Stéphane Rouve, prefect of dawn.
“It’s about maintaining productive jobs in Troyes”
shortly, the childrine mode manufacturer should also have an automated cutting table, to reduce its falls, and semi-automatic sewing machines. In the amount of 3 million euros, a second investment will focus on “decarbonation of dye” for which the mark obtained 920,000 euros of aid from the Agency of the Ecological Transition Ademe and the France Relance Plan. In 2022 and 2023, the brand, whose currency is now “freedom, quality, durability”, will build dye machines at better yield, less energivorous and more water-saving.
The stake is in size in this region marked by the disappearance of the factory absorbed, following the liquidation of the group Kidiliz end 2020. ” It’s about maintaining productive jobs in Troyes, “says Jean-Marc Guillemet, director of small boat operations. The Yves Rocher Group’s subsidiary, giant cosmetic products, seek to get out of a bad pass. At the head of 300 million euros of turnover, deficit since “several exercises”, according to his boss, small boat employs 400 people in Troyes.
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