French deputies ready to agree to legislate on practices of influencers

After four law proposals were focused on this subject which concerns the general public, parliamentarians wish to agree on a text aimed at combating the trade drifts of social networks.

by Pauline Croquet and Jérémie Lamothe

“Create a bubble of peace” within a hemicycle plunged into the already chaotic examination of the pension reform, according to the expression of the deputy of the French abroad Stéphane Vojetta (Renaissance).

Thursday, February 9, on the occasion of the parliamentary niche of the Socialist Party (PS) – during which the group has hand on the agenda from 9 am to midnight – parliamentarians will examine a proposal of law carried by the deputy of Calvados Arthur Delaporte on a subject which today makes consensus in the National Assembly: to define and supervise the activity of influencers, but also to fight against the excesses of the advertising practices of these celebrities of social networks, At a time when victims are organizing to file a complaint against fraudulent advertising or financial scams.

If this text is the first to be examined in public session, no less than three other laws pursuing the same objective, from Ecologist ranks and” Insoumis “, have been deposited in recent weeks, proof of the growing interest of elected officials for elected officials for elected officials for elected officials Questions that affect an audience usually far from parliamentary work.

legitimate concerns

“It is a phenomenon that has exploded in broad daylight recently and which made it possible to realize the magnitude of the scams. We are therefore very much to have said that we had to do something quickly”, explains the environmentalist Aurélien Taché, deputy for Val-d’Oise, author of the first bill on this theme after being contacted by victims in his constituency. Same story on the side of Nadège Abangoli (La France Insoumise-Nupes), elected from Seine-Saint-Denis:

“We came to talk to me about this subject during my campaign, especially on online Paris cases and trading. It does not only concern the youngest; there is a lot of waiting on the part of our administered on this subject. “

The deputy for Calvados Arthur Delaporte is still surprised by the magnitude taken on social networks by one of his interventions on the subject, at the Palais-Bourbon, in early October 2022. Shared by singer Booba, who has become a Figure of the fight against influencers’ practices, the video “made 300,000 views, we changed dimension. We talked to people who had the impression that the National Assembly was a place where we were not talking about their legitimate concern “.

In the process, the elected representative of 31 years set out to write a bill , in single article, to create a legal status of the influencer. Adopted in the Committee on Economic Affairs of the National Assembly on 1 er February, it prohibits the promotion on social networks of “pharmaceutical products, medical devices and acts of surgery” as well as that “of investments or financial investments “. He also intends to constrain influencers to systematically report that “sports forecasts”, “argent games” or “registrations for professional training” are “reserved for adults”. “By saying what to do or not do, we empower the entire ecosystem, explains the deputy. And we protect the first victims of influencers, who are often people in precarious situations.”

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/Media reports cited above.