With this prestigious batch of the NFL championship, the Google subsidiary enters sports retransmissions, after Amazon or Apple.
by Alexandre Piquard
YouTube offers one of the most prestigious lots of sports rights: the matches of the American football championship broadcast on Sunday afternoon, a privileged moment for a king king in the United States. This dozen weekly meetings, called Sunday Ticket, its available on the video platform of the world leader in online Google, from next season, in 2023, announced in a press release Nfl .
This contract is important for Google: the digital giant thus really enters the field of sports retransmission. Until now, its YouTube subsidiary has rather diffused content around sport, from the summary to the backstage via the talk shows. She had established partnerships in this direction, especially with the NFL.
The deal is estimated at 2.5 billion dollars (2.36 billion euros) per year, one billion more than the amount paid by Directv , the cable operator by satellite Historical holder of rights, according to New York Times . However, this figure includes resale to the many bars that broadcast matches.
attract paid offers
With the Sunday Ticket, YouTube hopes to attract subscribers to its paid offers, more and more important in a context where advertising, its main resource, is cut. The matches will be broadcast as an additional option on YouTube TV, a bouquet of a hundred channels of the cable accessible for 65 dollars per month (61.40 euros). So far, this service does not exceed 5 million subscribers. Meetings can also be viewed as a separate program, subscribed via YouTube Primetime Channels, which allows you to subscribe to à la carte channels, in the youtube interface.
This agreement is also symbolic of the growing stranglehold of “GAFA” on global sports rights. Long announced as new entrants on this market, Google, Amazon, Facebook and Apple ended up bursting, seeming to take over from telecom operators.
Amazon is today the most advanced: its Prime Video service broadcasts NFL Thursday matches in the United States. In France, the League1 football championship or the Roland-Garros tennis tournament. In the United Kingdom, he broadcasts two days of football and tennis. In Germany and Italy, one of the days of the prestigious Champions League, the prestigious European Cup.
Apple (Appletv +) has acquired the world rights of the United States football championship for ten years, Major League Soccer (MLS).
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