It was in March that Mo12345lemonde wrote Dry January for the first time. Released in M Le Magazine du Monde on March 8, 2014, under the pen of Eric Albert, this article concerned “the first london -free alcohol”, open to Golborne Road, in a disadvantaged district of the west of the British capital . In this place, we break the idea that you have to chew on to have fun, carried by “the recent craze for the Dry January”.
This challenge has resulted in an unusual fact, explains the world correspondent in London: “After the excesses of the end of year celebrations, more and more British spend the month of January without drinking a drop of Alcohol. “No pints of beer at the counter but” mocktails “. Eight years ago, the journalist took care to define this word that has become common today: “Words built on Mock,” False ” – cocktails based on fruit juice”.
curiosity and controversy
From this little folklore from across the Channel, MO12345lemonde no longer writes for a few years. 2019 marks the great return of this expression in everyday pages. That year, the project of a French January Dry arouses curiosity as much as controversy. On January 18, 2019, Sébastien Jenvrin, in style pages, signed a long report on this subject, on the occasion of Paris Cocktail Week.
New: “Bars offer alcohol -free cocktails with the same aromatic density as if they had them”. And what do we drink? A poem: “Gentian, house clementine syrup, lemon, egg white and grated clementine zest (…), cucumber juice with active charcoal, lime juice, flower honey syrup, spice dye and smoked salt “. The next day, on January 19, 2019, Jean-Michel Normand is mocked, in M Le Monde magazine, this collective asceticism: “Between banishment of screens, meat, sugar or gluten, we start to get lost in the season of “months without …” “
In March 2019, the supplement “L’Epoque” devotes a double page to these “new abstinents”, accustomed to the zincs which decided, voluntarily, to give up alcohol. A Toulouse engineer recounts winning once a year without a drink: “It was by preparing his first marathon, ten years ago, that Benoît, 37, engineer in Toulouse, took a month in a month in ‘Abstinence. A habit he has kept. Since then, once a year, he does not drink alcohol for a month, generally in January or February. “The article specifies:” In Canada, we practice it in February. “
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