This summer, taking advantage of the weakness of the euro, the Americans bought a lot in Europe. On the national market, the sector is dynamic but returns to a level before pandemic.
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At the start of this fall, it is not the luxury houses that make the attraction on the V e avenue in New York. It was not until the spring of 2023 that the renovated building in Tiffany was inaugurated with great fanfare by its owner, LVMH. This does not prevent the latter from bringing the legend to life, showing his fans of his Tiffany creation workshop, in the heart of Manhattan, where designers, jeweler craftsmen and digital creation specialists coexist. “This is the alliance of technology crafts,” comments Dana Naberezny, innovation manager at Tiffany.
But, in the meantime, the novelty is the Renaissance of restaurants. The great chefs find the prosperity of yesteryear: the Lyonnais Daniel Boulud never ceases to open restaurants, this time at One Vanderbilt, between Grand Central and Bryant Park. The Rockefeller Center is again crowded and the auction at Christie’s from the collection of the late Paul Allen, co -founder of Microsoft, could exceed one billion dollars in November. “There is nothing really remarkable, if not the desire to see that the city is back, the desire to be together, and the restaurants are packed,” notes Thomaï Serdari, luxury specialist and Professor at New York University.
Purchase of watches
This summer, there were fewer buyers than expected on the V e avenue and at LVMH. The Americans had gone to Europe, to travel for the first time since the Cavid pandemic and take advantage of the weakness of the euro, which makes luxury products 20 % cheaper than a year ago. “I was at a dinner with owners recently and they all told me how they went on vacation in Europe and had bought a lot of luxury products,” said Anish Melwani CEO of LVMH in the United States. In short, the American buys always more, but not necessarily on American soil. Everything would have returned to normal in September.
The teaching of the pandemic is curiously this return to normal. Among the achievements, Anish Melwani notes that the new buyers, who had discovered luxury during the covid, continue to buy. But the fundamentals come back. The pandemic had seen a surge in purchases of watch, jewelry, a strong presence of men, an attraction for sports shoes. Two years later, women have resumed their place and the shops of the shops, while the high -end is the segment which again experiences the strongest growth.
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