The quarterly modernizes its formula, embarks on new formats, and highlights a renewed team, after difficult months and the departure of several employees.
by Brice Laemle
After several months of internal tensions, the 61 e will be published on Wednesday February 22, will it be the occasion for a new impetus for XXI? At the dawn of its 15th anniversary, the review launches a slightly modified formula and opens up to digital with a newsletter, podcasts and a new website under construction.
An opposite evolution of the vision carried by the co-founders, the publisher Laurent Beccaria and the journalist Patrick de Saint-Exupéry, also authors of the manifesto for another journalism, who criticized, in 2013, ” The technological bluff “. After the consecutive financial setbacks at the failed launch of the weekly Ebdo, in 2018, the two founders were forced to throw in the towel, Rollin Publications being put into compulsory liquidation. The two xxi and 6 months’ journals (her photojournalistic during photojournalic) were then bought by the threshold and the co-founders of the designed magazine and topo, Franck Bourgeron and Sylvain Ricard.
precursor, when it was created, in 2008, the review claimed, five years later, 50,000 copies per number, but times have changed in the paper press. XXI is now competed by dozens of other mooks (hybrid format between the book and the magazine) such as Zadig, America, or We tomorrow. With its 8,000 subscribers – to which are added 8,500 to 12,000 copies sold in bookstores and Relay stores depending on the quarters -, the journal is today in deficit.
launch of podcasts
To publicize your brand in the French -speaking world, convince new readers to subscribe and regain balance by the end of the year, XXI is launching today in the universe of the podcast in Co -production with the Wave Audio and the old production studio of Canal+ Pascale Clark for the voice.
Accessible for free on all platforms, different formats – documentary serials, but also journalistic backstage, “increased readings” or raw sounds – were thought of as “independent” of the journal, while being “complementary” . “XXI needs to exist more than four times a year, hence this need to go back and forth between the magazine and the Podcast, the charge and the free,” develops Catherine de Coppet, the assistant editor.
Arrival in the summer of 2022, the new editor -in -chief, Elsa Fayner, sought to understand the expectations of the readers of the mook with a questionnaire of which she collected 600 answers and exchanged with fifteen of them . “They said to us:” Tell us the world as it is, but without being helpless “”, she synthesized. A wish also carried by journalist David Servenay, editorial director of XXI and 6 months. “We want to give keys to our readers so that they enter the complexity of the world and can act if they wish,” explains the former journalist of Rue89 and RFI, who also highlights the specials and co-editions from XXI.
You have 34.94% of this article to read. The rest is reserved for subscribers.