With its editorial line wanting to be anchored in the territories and highlighting French history, the competing start-up of “Brut”, “Loopsider” or even “Konbini” is growing after a new fundraising.
by Brice Laemle
A crude terroir. It is not a cider, but the neo media, recognizable by its editorial line which wants to anchor in the French territories and history. In the manner of a “13-hour” of TF1 up to date, tabling on proximity and “positive” subjects, journalists from the 100 % video media start-up travel the hexagon in search of high characters in Color to highlight trades, passions and forgotten stories.
“We want to show ordinary people who do extraordinary things”, explains Louis Perrin, co -founder and operational director of Neo. Among the biggest successes of the media, the portrait of Martin, a 15-year-old cabinetmaker wishing to work on wood and metal without electricity, rubs shoulders with that of Marie-Lou, 103, who refuses to close her bar. “Confainment has emerged this need to strengthen the links between the French from all horizons and between generations”, enthuses one of the other co-founders, Anne-Henri de Gestas.
Like its raw, Loopsider or Konbini competitors, the start-up bets on the virality of its content on social networks, based on the reactions of Internet users, comments and online sharing. His videos have exceeded the symbolic milestone of the billion views, combining all the platforms, since its launch in November 2020.
publishing a hundred videos per month, the company says it is 30 million accounts monthly. But Neo’s economic model is far from only residing in the click. The media start-up achieves 75 % of its turnover with content made for brands (Brand Content), including Leboncoin, EDF, Groupama, the Chambers of Trades and Crafts, or the Colbert Committee, the Lobby of the main French luxury houses.