Personal data: UFC-Que Choisir launches campaign to raise awareness among Internet users

With “I am not a data”, the consumer defense association intends to be aware of the considerable masses of information collected by the platforms and recall how to consult or ask for their erasure.


With his campaign “I am not a data”, the UFC-Que Choisir intends to help Internet users regain control of their personal data. Thanks to the

The site provides advice of digital sobriety to avoid many disappointments. For the association, “it is essential that consumers [become aware of] the importance of the data they leave on the Internet and [of the] consequences that this can imply on their lives”.

In addition, the UFC-Que Choisir offers a summary tool to analyze the personal information collected by nine platforms, including Google, Facebook, Tiktok, Uber and Tinder. The organization begins by directing Internet users to the site of each of these American and Chinese behemoths, in order to download a heavy file containing the personal data collected about them for years – a step that can take from a few minutes to a few days depending on the platforms. Then, the UFC-Que tool in fact choose a statistical analysis, carried out on the user’s computer; No personal data is downloaded from its own computers, ensures the association to the world.

 The main companies informing Facebook of the activities of a Internet Cobaye Out of the Platform de Meta, via 3,788 advertisements served in 2022.
The main companies informing Facebook of the activities of a Cobaye Internet user out of the Meta platform, via 3788 advertisements served in 2022.

The graphs drawn from this data will be able to strike some of the Internet users who will try the experience. The fact remains that the information that appears is sometimes sparse. During our tests, the exploration of the data provided By Facebook only revealed a graphic of services communicating the largest volume of personal information to the American social network, such as games, media or cybermarchands. In the case of Meta’s social network, you must also select, On the platform download page, the JSON file format.

In addition to this tool, the site posted by the UFC-Que Choisir allows you to file a request to delete personal data from certain platforms thanks to its “Exercise your rights”. Also listed dozens of personal data market players, which can be asked for detail of the information they hold about us, as well as their deletion.

/Media reports cited above.