by condition for the third quarter 2022 Netflix had about 223 million paid subscribers. However, back in April, the company openly recognized that more than 100 million spectators watch the service through the accounts of family members or friends, of which more than 30 million users are from the USA and Canada.
Now this problem needs to be solved. But there is another problem – users can negatively respond to Netflix changes and switch to other platforms that do not limit the exchange of accounts.
Netflix is going to control the exchange of passwords by tracking IP addresses, devices and account activity identifiers. The company hopes that people will draw up their own subscriptions and thus increase the income of the platform. In addition, users will pay $ 3 per month more if they want to continue to share their profile.
It is important to note that Netflix does not plan to block “freebies” – in the countries of Latin America, Chile, Costa Rica and Peru, they are invited to enter a test code for their device. The specified code is sent to the owner of the account for confirmation. In this case, an account can only be used if the owner pays an additional monthly fee – a kind of license to joint use.