AI in Focus: Kaspersky Lab Forecasts AI’s Role in 2024

In 2023, several important trends were observed in the field of digital confidentiality. One notable trend was the increasing use of digital identity certificates to replace paper documents. For example, California expanded its pilot program for digital driver’s licenses, while Russia introduced laws allowing the use of biometrics for purchasing alcohol and tobacco. The European Commission also finalized an agreement on EU digital identification, known as the EU Digital Identity Wallet. In addition, Australia introduced a national stability of digital identification data with the aim of mass use in 2024 (source).

In terms of data security, efforts were made to minimize the impact of human errors. The widespread use of chat bots at workplaces drew attention as employees unintentionally disclosed confidential information. To prevent such data leaks, major companies like Amazon, Apple, and Spotify implemented measures to limit interaction with these tools.

Although it was expected that privacy debates would focus on metavselny, AI became the center of attention. The European Commission introduced a new strategy regarding virtual worlds, recognizing their transformative potential for EU citizens. In the UK, the police launched investigations into crimes committed in virtual worlds, highlighting emerging issues associated with metavselny.

In 2023, there was no significant surge in demand for privacy insurance among individuals. However, insurers started including the risks of data leakage in cyber insurance policies. It is forecasted that state insurance will grow substantially by 2025 (source), indicating a long-term trend that will continue in the following years.

Additionally, the web trackers market did not experience significant changes in 2023. However, considering the regulatory restrictions in different countries, the landscape of trackers is likely to change in the near future.

The following key trends in internet privacy are predicted for 2024:

  1. Expanding the concept of personal data: The EU is actively working on the legislative framework to protect data from the use of person recognition technologies.
  2. Privacy issues related to wearable devices: Rabbit and Humane are actively working on the development of wearable

/Reports, release notes, official announcements.