A study reveals that an invisible “pixel”, a current advertising technique which allows you to recover data, has been placed on behalf of Tiktok on many websites.
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The Tiktok social network has placed on a very large number of websites a system allowing to follow the activity of Internet users, according to a study carried out by the company specializing in the supply of tools for protection against disconnect advertising monitoring , at the request of the American magazine specialized Consumer Reports . This follow -up also concerns Internet users who do not have an account on Tiktok.
To do this, Tiktok sets partnerships with companies that have “Pixels” invisible . Once loaded during navigation on the page in which they are placed, the latter automatically refer a certain number of information, which can be personal.
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According to the analysis carried out by Disconnect, which relates to 20,000 websites (including some of the most popular sites in the United States and the most important sites in “.org”, “.edu” and “.Gov” ) “hundreds of organizations share data with Tiktok”. Some sites are sensitive, since they can reveal information on health or religion, such as that of the American parental schedule or that of the United Methodist Church.
According to Consumer Reports, this data may include the IP address (identifier of a device connected to the Internet), a unique number relating to the Internet user, the precise page consulted or what the Internet user seizes on its keyboard. This information is used for advertising purposes: the company which has the follow -up mechanism proposed by a social network can, for example, request this same social network to show advertising for its products to Internet users who have already visited its site.
Most global advertising giants, such as Google and Facebook, use the process. It is hardly surprising that Tiktok, an advertising mastodon in the making, also devotes itself to these methods, even if its “pixels” are much less numerous than those of Google or Facebook.
“Like other platforms, the data we receive from advertisers is used to improve the efficiency of our advertisements”, explained a door -Tiktok shade to consume Reports . According to the latter, Tiktok has mechanisms to prevent sensitive data (for example those of minors or those related to health) being transmitted.