Mama Shelter and Okko, two trendy hotel brands, hope to participate in the revival of the Paris business district, whose convention hotels are struggling to regain their activity.
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The district of defense, in the Hauts-de-Seine, is not afraid of the contrasts: the candidate for the presidential election Jean-Luc Mélenchon (France unsuitable) appears at the foot of the tours of the CAC 40, and the hotel came to infuse life to the neighborhood settled next to the ORPEA group. Beyond the neighborhood, the image and trajectory of Mama Shelter differ significantly from those of the retirement home manager. On March 3, the brand opened, with Puteaux (Hauts-de-Seine), its sixteenth establishment, with the ambition to replicate in the business district the success of its downtown signs.
The bet is part of the redefinition of the image of the neighborhood, which must go hand in hand with its hotels: to impersonal rooms, from which one looks at the slab to empty its costumes-ties, must succeed Establishments living until late at night. The restoration offer, keystone of these hotels, must converge defense employees, business visitors and residents of this huge population pond to high incomes.
Any distinguishes the Mama Shelter from the other establishments in the neighborhood, and this is wanted: the intermediate size – 211 rooms -, its location, away from the towers below the defense, the debauchery of colors and its open restaurant On the street – the entrance to the hotel, it is almost invisible. The Ibis, Novotel, Pullman or even the recent Melia – 364 luxurious rooms in a glass tower – are more confused with corporate seats.
“We like to bring life where it is Morne and sad “
“We like to bring life where it is dreary and sad, observed the general manager of Mama Shelter, Cédric Gobilliard, whose other Parisian hotels are located Porte de Montreuil and Porte de Versailles. The defense is stuffed of concrete, very “corporate”, very awaited: we bring colors. And, being on a quay of Seine and not on an office area, we are in defense without being there. “
At the exact opposite of the neighborhood, around Paris The Defense Arena, in the municipality of Nanterre, a gardener figle the flowery parterre of the Future Hotel Okko, whose ground floor is still a concrete plate. The young French brand must inaugurate, in June, its fourth Parisian establishment, in the immediate vicinity of the show, the future Rer E and the huge station of Vinci. Okko is also distinguished by its human size – 184 rooms -, its contemporary design and its independent restaurant, open on the city.
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