The Head of State had to adapt his remarks and adjust his program in the face of a far -right candidate, Marine Le Pen, who hammers that she “will make money to the French”.
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A month ago, when Emmanuel Macron entered the campaign, the theme of purchasing power was almost absent from his program. A deliberate choice: the candidate president had spent autumn and winter multiplying household support measures in the face of increasing inflation, alternating blows, checks, blockage measures, discounts on fuel at the pump … The Everything for a total around 30 billion euros. His assessment had to speak for him. The candidate could afford to project themselves in the longer term, speaking rather work, distribution of added value, competitiveness. With an implicit subtext: all this contributes, ultimately, to purchasing power.
The subject, however, caught up with it quickly. And he had to adjust – a little – facing a navy Marine Le Pen that she “would give money to the French”. He therefore announced revaluations of faster than expected pensions and social minima, and exhumed his idea of ”food check”. Above all, for a few days, the program and the balance sheet have been repainted in the colors of this question which worries so much the French, especially the most indecisive.
a little technical
The jobs created during the five -year term? This is purchasing power, said Emmanuel Macron on France Inter, Friday April 22. “I am delighted to have created 1.2 million salary sheets. I am delighted to have redistributed purchasing power, essentially also on the middle classes,” he said. Competitiveness ? This is also, he explains to Ouest-France the same day. The same goes for past and future tax cuts-“seven billion and a half on households so that there is a gain in purchasing power,” he explains. The abolition of the royalty is immediate purchasing power.
The “employee dividend”, this mechanism binding companies that pay dividends to set up interest or participation for employees, it is purchasing power for those who work. The payment of social benefits at the source, itou. The relaxation of taxation on successions is still, defends those around him. The goal of full employment in 2027, more than ever. The work, finally, is “the best response to purchasing power”, as he still repeated in Ouest-France, who made it his title. The expression he had barely pronounced in his press conference in mid-March is now omnipresent in his interventions. The concept of purchasing power being by nature diffuse, and poorly defined by economists, it can become the objective of very varied public policies.
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