In a note for the Jean Jaurès Foundation, Denis Pingaud, former adviser to the environmental candidate, wanted to “analyze, cold”, the campaign and dissect the reasons for failure.
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Denis Pingaud and the other faithful of Yannick Jadot are gathered in a play adjoining the Bellevilloise scene, Parisian performance hall, when, on Sunday April 10 around 7:30 p.m., half an hour before the verdict, the Survey institutes violently open the cold water tap. The environmental candidate in the presidential election will not exceed 5 % in the first round of the presidential election (4.63 %).
Denis Pingaud had no official place in the organization chart of his campaign, but he was, “on a voluntary basis”, one of the nearest and discreet advisers of Yannick Jadot. Mr. Pingaud chairs the firm tags, expert in opinion and communication strategy. In 2002, he wrote the impossible defeat (threshold), on the lost campaign of Lionel Jospin.
This time, he wanted to “analyze, cold”, the environmental campaign and dissect the reasons for an unexpected disappointment. Even if he immediately specifies that he assumes his share of responsibility in failure, that he abstains from any personal criticism, it is an uncompromising document. Yannick Jadot did not wish to react to this critical note that Le Monde has obtained. As for Mounir Satouri, director of the campaign, he declares: “I will not comment what Denis Pingaud says.”
35 pages long, written for the Jean Jaurès Foundation, she begins as follows: “He had a boulevard. He finished in a dead end.” Denis Pingaud deciphers a “missed opportunity” while public opinion seemed to have taken awareness of environmental issues. Rather than the advent of a “mature and stripping” campaign than success in the 2019 European elections (13.5 %) or the taking of large cities, during the municipal elections of 2020, could augur, Denis Pingaud is making mistakes multiple; Details or more global. They would have prevented any positive dynamic.
The communicator evokes, for example, a first campaign meeting failed, in December 2021, in Laon, at Yannick Jadot, in Picardy. “The speech was to last about forty-five minutes. Warded by his momentum, Yannick Jadot speaks an hour fifty. Viewers in front of their screen are therefore entitled to a sort of double pain. On the one hand, the retransmission is cut abruptly From just over an hour. On the other hand, the debate which follows with editorialists, time constraints obliges, are limited to a few minutes. “
uncertain positioning, not very readable strategy
Basically, the note points to an uncertain political positioning, torn between the desire to seduce a radical electorate, while “57 % of environmental voters, only, self-propose to the left”, and that of satisfying a social- government ecology.
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