Instagram proposes again a chronological flow to all of its users

Without really returning to a thread similar to the one it offered in its infancy, the social network proposes a visualization tab that escapes the tris of the algorithm.

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Instagram now offers its users the option to display a timed message wire, not only managed by a classification algorithm. The President and CEO (CEO) of the company, Adam Mosseri, announced it on Tuesday, March 23 on his Twitter account

The social network of photographs and videos, detained by Meta (former Facebook), had previously tested this feature and announced its deployment in January. In addition to the usual Instagram wire, managed by the algorithm, Internet users will be able to click on two additional navigation windows:

  • In the “Subscriptions” tab, they will see the contents posted by the accounts they subscribe in the chronological order where they have been published.
  • The “Favorites” tab, it will display the contents of the accounts that the user has designated as his favorites.

These options, available on iOS and Android, will not be active on computer, specifies the News site on new American technologies TechCrunch .

 The two new tabs are available by clicking on the Instagram logo at the top left of the screen of its smartphone.

Toxic recommendations

This is not a return to the original instagram, which was, until 2016, chronological. “We believe in personalization,” says Adam Mosseri in the video he tweeted on March 23, recalling that the main page of the application will continue to be offered and governed in the same way. Currently, its automatic classification algorithms take into account many indices – including the accounts that users like (“Like”) regularly -, supposed to determine which photos and videos are most likely to interest them.

More recently, this selection and recommendation system has suffered many criticisms of associations and researchers, who consider that it makes many harmful content. The documents revealed at the end of 2021 by the former Employee in Facebook Frances Haugen showed, among other things, that the content published by celebrities were highly highlighted in the sons of Internet users, and could have negative consequences for the good. to be and self-esteem of part of Instagram users.

/Media reports.