Smart clocks According to the results of 2021, 58 percent of the market took 58 percent, first ahead of fitness trackers. During the year, the proportion of smart bracelets decreased from 61 to 42 percent, follows from the analysis of these market of wearable devices conducted by MegaFon specialists.
From January to December 2021, the Russians bought 6.2 million smart hours and fitness trackers totaling 56.8 billion rubles, which is more compared to 2020 by 51 percent in monetary and 25 percent in physical terms. Sales in the MegaFon retail network are growing faster than the average market and for 12 months of 2021 increased by 193 percent in money and 36 percent in pieces.
MegaFon analysts associate the redistribution of demand with two factors – the price and the standard setting the dimensions of the smart clock (form factor). In particular, budget models have appeared on the market, comparable to the price with flagship bracelets. At the same time, the average price of smart hours for 2021 fell by 29 percent. The form factor is expressed that it is more convenient to interact with the clock thanks to the large screen.
“Fitness trackers Last year approached the functionality of the smart watches. For example, depending on the model with their help, you can monitor the state of health, pay for purchases, respond to messages. However, the trackers could not withstand competition with For hours. Already this year, in the case of a massive appearance in Russia smart watches supporting ESIM, their share may increase to 73 percent, “said Vladimir Skurichin, CEO of MegaFon Retail.
The most intensive sales of smart watches and fitness trackers occurred in Russia on the eve of the International Women’s Day from March 4 to March 8, as well as before the New Year from December 28 to December 31. Children’s smart clock The Russians acquired for the Day of Knowledge from 28 to 31 August and for New Year holidays.
Apple has become an absolute sales leader in the category of smart watches has become 38 percent of the market in pieces. The following follows Samsung and Huawei, which accounted for 14 and 10 percent, respectively. Consumers choose Apple Watch SE 40 MM, Huawei Watch Fit and Xiaomi Mi Watch Lite.