Unique interactive Challenge # Savings, launched to the 180th anniversary of the Sberbank under the slogan “Dance with the stars, wherever you are!”, I became the most successful project with the effect in Tiktok in Russia, gaining almost 60 thousand video in 6 days. At the same time, all the videos in which the hashtag was used is the savings already received almost 4 billion views and this indicator continues to grow.
In the framework of the project #, the savings of anyone could dance along with the digital avatars of faith of Brezhnev, Klava Coca, Vanya Dmitrienko, Annet Sai and Philip Kirkorov. The surround video could be viewed in a mobile phone browser in augmented reality on the project website. And the Tiktok users had the opportunity to take part in Challenge # Savings.
Among the participants were played by smartphones iPhone 13, SberBox Top TV consoles, Sberportal smart displays, as well as a special prize: publications in dance duet stars accounts with winners. To participate it was enough to lay out video dance on social networks, add to the publication Hesteg # Savings and mark the official collection account. The results of the competition will be summed up until the end of 2021.
# Savings became the first project in Russia, the shooting of which was held in the Volumetric studio developed by Sber Ar / VR Lab. The project was implemented with the participation of the company SberMarketing.
“Project Success # Saving showed that the Sber is a technological leader including in AR-technologies. The original idea and affordable mechanics – all this contributed to the high popularity # of the savings who became the main hit Tiktok in Russia. I thank the whole team, which implemented the project and allowed a large number of people to show their talent and realize the dream – to dance and make a video with the stars, “said Senior Vice President, Director of the Department of Marketing and Communications Sberbank Vladislav Kreinin.