The electronics giant had planned to manufacture 90 million new iPhone by the end of the year, but it will be content with 80 million.
Apple will not reach its production objectives for its new iPhone before the holidays, because of the global scarcity of electronic chips, according to an article of Bloomberg , see Tuesday, October 12.
The electronics giant had planned to manufacture 90 million iPhone by the end of the year, but it will have to be content with 80 million, its Suppliers Broadcom and Texas Instruments that can not meet the demand , according to the sources of the news agency.
The apple brand has presented in mid-September a new range of smartphones, which includes four models, the iPhone 13 Mini version, marketed from $ 700, at the iPhone 13 Pro Max, from $ 1,100.
Constraints common to all companies in the sector
“The demand has been strong in the world, especially in China and the United States,” said Tuesday Dan Ives, Analyst of Wedbush. “Apple will miss at least 5 million iPhone 13 for the holiday season if the demand continues at this rate,” he added.
At the end of July, during the publication of the quarterly results, the band’s boss, Tim Cook, had explained to expect the “supply constraints to be greater” in the current quarter than for the previous three months. He had recalled that these constraints were common to the companies in the sector and not specific to Apple, and specified that the problem was a part of the fact that the application was significantly higher than the company had planned.