Apple Watch and Xiaomi Mi Band are leading in their categories on sales in Russia. This is stated in a press release of the group “M.Video-Eldorado”, received by the editor of “Renta.ru”.
From the company’s report, it follows that for the first nine months of 2021, sales of smart watches and fitness trackers have reached about four million pieces and 35 billion rubles, which is 15 and 45 percent, respectively, more than a year earlier. And in the category of wearable devices, smart watches lead. “On the big screen 24/7 users can analyze information on health status, control the level of stress, consciously train and track activity,” the authors say.
Among the manufacturers of smart watches in Russia leads Apple. The Apple Watch SE model with a dial for 40 millimeters analysts called the market for the market itself. The top 5 also included Apple Watch Series SE with a screen of 44 millimeters, Apple Watch Series 6 per 44 millimeters, Xiaomi Mi Watch Lite and Samsung Galaxy Watch Active2 by 40 millimeters.
In the category of fitness trackers, the most popular model turned out to be Xiaomi Mi Smart Band 5. Also in the top five, Xiaomi Mi Smart Band 6, Xiaomi Mi Smart Band 4 and Xiaomi Mi Smart Band 4 C NFC, Honor Band 5.
“The choice in the form factor of the smart watches is regularly expanding, new opportunities for communication, care for health, workouts are added, the autonomy and the amount of integrated memory is growing, and the NFC sensor for contactless payments has become the standard,” said the director of the direction “Digital Technique “Groups” M.Video-Eldorado “Nikita Tikhvinsky.
At the beginning of August, analyst “M.Video-Eldorado” said that sales of smart watches in Russia for the first time ahead of sales of fitness trackers. According to the company, from the second half of 2020, sales of smart watches and fitness bracelets were equal, and from the beginning of 2021, a fracture occurred.