Sales of organic food products From May 2020 to April 2021 in Russia increased by 13 percent in annual terms. This is evidenced by the research of Nielseniq, which is at the disposal of “Renta.ru”.
Vodka turned out to be the most successful product in the sense of sales growth, the implementation of which during the specified period increased by 36 percent. Sales of ordinary, non-organic food grew only six percent.
According to Russian legislation, organic is called products, in the production of which agrochemicals, pesticides, antibiotics, growth stimulants and similar substances are not used. Gives relevant certificates Roskopka.
Executive Director of the National Organic Union Oleg Mironenko explained the success of vodka by the fact that in 2020 the largest exporters of organic wheat stopped its delivery abroad due to the requirements of Rosselkhoznadzor. The agency ordered to disinfect the grain, and in the European Union such a procedure deprives the product of the organic status.
As a result, the alcohol producers in Russia bought a much larger than organic wheat than before. Accordingly, organic vodka was significantly increased.
At the same time, the Executive Director of the Union of Organic Agriculture Sergey Korshunov pointed out that vodka companies use an organic certificate in promoting the brand, in addition, products can be sold by 20 percent more expensive.
As for other organic products, the sale of dairy products increased by five percent, meat – three percent, and cheese – for one percent. In child food, sales, on the contrary, fell 25 percent, and in coffee by 30 percent. In the trade turnover of the largest Russian networks, the share of organic products is 0.1 percent, while 80 percent of the market occupies imported products. In Germany, the proportion of the organicity is seven percent, in Denmark – 12 percent.
Earlier, the general director of the Tatspirtprom Ruslan Maksudov predicted the rise in vodka prices, since the cost of its production in the current year increased by three percent – all that is used in the process. At the same time, the sale of vodka in the first six months of the current year was recorded.