Developer and business design consultant Olof Hoverfalt spent three years testing his clothes for wear and revealing the biggest shopping mistakes. The relevant material appeared on the Reactor portal.
A resident of Finland started a diary where he checked all the things he wears in order to get tips for creating the perfect wardrobe. In total, he described 426 items and made 300 thousand notes on the frequency of using a particular item.
Wardrobe was divided into 12 categories: jackets and hoodies, blazers, knitwear, shirts, T-shirts, trousers, shorts, belts, socks, shoes, underwear, shirts and boxers. The hero of the material wrote down each item purchased and its price to calculate the “Cost Per Wear” in one day. According to him, the higher the “popularity” of the item with the wearer, the better: this indicates that the owner likes it and goes well with other wardrobe items.
Thanks to the data received, the fin figured out which clothes were bought in vain and which ones became his favorite. Hoverfelt realized that sometimes it was too expensive to buy cheap clothes. He compared Converse sneakers in a sock for 90 euros (8,240 rubles) and similar shoes from the MyWear brand for 30 euros (2,750 rubles). Inexpensive sneakers wore out much faster, so the Converse was more expensive.
In addition, he analyzed his high-value purchases, in particular, unusual shirts. The man made calculations and came to the following conclusion: since such things are rarely worn, they are kept in good condition for many years and their cost does not greatly affect the budget.
At the end of his research, Hoverfelt advised shoppers to purchase items from different categories that would be as compatible with each other as possible, as well as not neglect clothing care, avoid outfits for rare occasions, and focus on the frequency of use of each item, but not on its price.
Earlier in January, it was reported that Russians have lost the desire to go to clothing stores. This happened amid the crisis during the coronavirus pandemic. In 2020, the Russian fashion market decreased by 25 percent compared to 2019, its volume amounted to 1.71 trillion rubles.